Startup Founder Stories
All Insights

First Paying Customer

The hardest milestone in any startup journey. How long does it really take to get someone to pay you? Data from 227 founder stories.

Key Finding

Average time to first customer: 3 months

Fastest recorded: 1 days | Based on 227 stories

3 months
Average Time
1 days
Fastest
50%
Solo Founders
227
Stories

How Long Did It Take?

Under 1 week2 founders (1%)
1-4 weeks6 founders (3%)
1-3 months11 founders (5%)
Over 3 months208 founders (92%)

Key insight: Getting your first customer often takes longer than expected. Don't be discouraged if it takes a few months - that's normal.

Fastest Channels to First Customer

Pro tip: Direct outreach (cold emails, DMs) and communities tend to work fastest for getting your first customer. SEO takes longer but builds sustainable traffic.

After Your First Customer

Getting your first customer is the hardest part. After that, scaling gets progressively easier. Here's what comes next:

$1K MRR
Avg: 11 months
$10K MRR
Avg: 1 year
$100K ARR
Avg: 3 years