Founder stories
The #1 app for meditation and sleep, helping millions find calm in their daily lives.
How Alex acquired customers
Tools used to build Calm
Alex Tew started meditating as a teenager, built the viral Million Dollar Homepage, then channeled that success into co-founding Calm.
As a teenager, Alex Tew became interested in the mind and how to improve it. He explored different ways to develop memory, generate ideas and focus attention. Then he discovered mindfulness meditation.
With daily practice, Alex began to feel calmer, more focused and happier. An idea occurred to him: create a website to help people meditate. He built a simple prototype but ran out of cash and it never saw the light of day.
In 2005, at age 21, Alex created The Million Dollar Homepage - selling pixels for $1 each to pay for university. It went viral and earned him $1 million in just 5 months. This gave him the runway to pursue other ventures.
During the whirlwind years of university and startups, Alex stopped meditating - just when he needed it most. He realized how important mindfulness is for everyone in our increasingly fast and busy world.
After getting back on track and launching several ventures, it was time to return to bringing meditation to the world. Alex got together with his close friend Michael Acton Smith and they launched Calm in 2012.
Calm has grown to become a $2B+ company with millions of users worldwide, offering meditation, sleep stories, and mindfulness content.
Personal pain points make the best business ideas - Alex solved his own stress problem
Previous success (Million Dollar Homepage) provided runway for future ventures
The world is getting faster - mindfulness solutions have massive market potential
Partner with someone who shares your vision - Michael Acton Smith was the perfect co-founder
Inspired by Alex's journey? Generate a business idea in the Health & Wellness space using AI and real founder data.
Alex achieved 2 milestones on the path to $10K MRR
$10,000
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
Upgrade to PremiumInstant access to all founder journeys
Founders with similar journeys or strategies
In 2013, I sold all my possessions, packed a backpack and a laptop, and flew to Thailand to begin my digital nomad life. I was once a lost musician ea...
On March 1st 2023, OpenAI announced the ChatGPT API. Right on that day, I came up with the idea to create a new UI to solve my own pain points with th...
When I quit my job in January 2019, I had a 2-year runway. For almost 1 year I made no money and burned through my savings. That's because I was doing...
Get more founder journeys like this delivered to your inbox every week.