I grew up in Singapore watching my dad run an international shipping logistics company. That experience taught me patience and the value of long-term thinking.

The Early Days

We started with 5 customers paying $10/month. Not exactly the explosive growth you read about on TechCrunch. But we were building something sustainable.

18 Months to $10K MRR

It took us 18 months to hit $10K MRR. That felt slow at the time, but we were learning our customers deeply. Every feature was built based on real conversations.

The Long Game

Unlike many startups, we didn't chase hockey stick growth. We focused on product quality, customer success, and sustainable unit economics. The compound effect over a decade was massive.

$70M ARR

Ten years later, Customer.io reached $70M ARR. We're now approaching $100M. The same principles that got us our first 5 customers still guide us today.

• Founded: 2012
• First customers: 5 at $10/month
• Time to $10K MRR: 18 months
• Current ARR: $70M+ (2024)
• Growth approach: Patient, sustainable