Founder stories
AI-powered creative tools for video editing, generation, and visual effects used by Hollywood studios and creators.
How Cristóbal acquired customers
Tools used to build Runway
Cristóbal Valenzuela started Runway as a NYU research project and grew it into the AI platform behind Oscar-winning films like "Everything Everywhere All at Once."
I started working on Runway while I was studying at NYU. It began as a research project - an algorithm to stylize and colorize images in Photoshop.
At Runway, we've always been research-first. We don't just apply existing AI models - we conduct our own research and develop new techniques. That's how we stay ahead.
The real breakthrough came when we realized that professional creators - filmmakers, video editors, visual artists - desperately needed accessible AI tools. Hollywood studios were spending millions on VFX that we could help streamline.
In 2023, "Everything Everywhere All at Once" won Best Picture at the Oscars. The film used our rotoscoping tools. That moment showed the world what AI-assisted filmmaking could achieve.
Now we're building Gen-2 and beyond - AI that can generate entire video clips from text prompts. We're not just editing video anymore, we're creating it.
Research-first companies can create lasting moats in AI
University projects can become billion-dollar companies
Targeting professional creators builds credibility for broader market
AI should enhance creative work, making impossible things possible
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Cristóbal achieved 3 milestones on the path to $100K ARR
$50,000
$600,000
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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