Founder stories
Browser-based collaborative design tool that challenged desktop software like Photoshop and Sketch
How Dylan acquired customers
Tools used to build Figma
Dylan Field and Evan Wallace launched Figma in 2016 after betting that web technology would eventually replace desktop apps.
"When my co-founder Evan and I launched Figma in closed beta five years ago, we bet everything on the browser." Dylan Field reflects on a decision that seemed heretical at the time.
"We didn't realize that launching Figma was heresy, a generational assault on top-down, siloed models of decision making." The idea that professional design tools could run in a browser was controversial.
"For one thing, browsers just weren't as fast as native apps. But we knew that wouldn't always be the case. We also knew that online, collaborative editing was the future."
Dylan and Evan spent years building the technology before anyone could use Figma: "Building Figma took nearly twice as long as we originally thought. There was so much innovation needed. Like implementing a performant 2D vector graphics engine on top of WebGL."
"In 2016, we launched to the public. But once we took multi-player real time editing public? We watched in awe as hundreds of people flooded into a single canvas to draw and experience collaborative design for the first time."
"We saw people create wild, vibrant, collaborative worlds. We saw them use Figma to design together in new ways. We saw design itself expand, as non-designers everywhere started to engage with the craft."
Adobe attempted to acquire Figma for $20 billion in 2022 (deal later terminated). Today, Figma is the dominant design platform used by millions, valued at $12.5 billion as of 2024.
Betting on technology trends (browser performance) before they mature can pay off
Building the infrastructure first (WebGL engine) takes years but creates defensibility
Multiplayer collaboration was the killer feature no one asked for but everyone wanted
Being called heretical by incumbents often means you are onto something
Non-designers using your design tool expands the total addressable market
Inspired by Dylan's journey? Generate a business idea in the Design space using AI and real founder data.
Dylan achieved 4 milestones on the path to $100K ARR
$1,000
$10,000
$100,000
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
Upgrade to PremiumInstant access to all founder journeys
Founders with similar journeys or strategies
In 2013, I sold all my possessions, packed a backpack and a laptop, and flew to Thailand to begin my digital nomad life. I was once a lost musician ea...
On March 1st 2023, OpenAI announced the ChatGPT API. Right on that day, I came up with the idea to create a new UI to solve my own pain points with th...
My journey took me from being a Paris waiter to an $80,000/month solopreneur over seven years of persistence. After 17 failed projects, I found succes...
Get more founder journeys like this delivered to your inbox every week.