Founder stories
Enterprise e-commerce platform known for its open SaaS architecture and customizability
How Eddie acquired customers
Tools used to build BigCommerce
Eddie Machaalani met his co-founder Mitch Harper in an IRC chat room in 2003, and built BigCommerce to a $4.6B valuation.
"I met my business partner Mitch in an IRC chat room." Eddie Machaalani reflects on an unconventional start to a billion-dollar partnership.
"My parents immigrated from Lebanon, and we were able to succeed and do really well in Australia because of the ability to start and grow a small business. So initially, I just wanted to help small businesses go online."
"I started as a web designer back in 2001-2002. In the early days, the biggest demand I was getting was the ability to update websites. I went looking for a CMS and couldn't find anything, so I built one."
Before BigCommerce, Eddie and Mitch built many products: "We launched an email marketing platform, multiple content management platforms, knowledge-base software, analytics software, you name it, we did it."
"We were making a few million bucks a year and were very profitable. No outside funding. We were accidentally using the Lean Startup methodology."
"We had a website forum and a bunch of customers. These customers would tell us what they needed. At a certain point, all of them were hounding us to build a 'shopping cart.'"
"When BigCommerce got to 300 people I stopped having fun. My passion was working directly with customers and working on product, with small teams." Eddie hired a CEO and stepped back - BigCommerce went public in 2020 at a $4.6B valuation.
Co-founders can meet in chat rooms - the medium does not matter
Build many products until one takes off - serial iteration works
Customers will tell you what to build if you listen
Know when to hire a CEO - founder passion has limits
Accidentally following Lean Startup methodology still works
Inspired by Eddie's journey? Generate a business idea in the E-commerce space using AI and real founder data.
Eddie achieved 4 milestones on the path to $100K ARR
$1,000
$10,000
$100,000
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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