"Greg made the decision to move back in with his parents to save money, and with his computer engineer brother as his partner, started the first version of what would become Thinkific."

The Marble Theme Park

Greg's entrepreneurial journey started at age 11: "He built a marble 'theme park' and invited the neighborhood kids to come over and play, and then sold them candy he bulk purchased."

The Law School Pivot

While studying law, Greg created a blog to share lessons on how to pass the LSAT. "He then created his first online course, also on the LSAT. It was very early days for selling courses back then, so Greg couldn't find any good platforms to help."

So he hired a programmer to build something basic. "That was 13 years ago, and his LSAT course is still selling online today!"

From Lawyer to Founder

"Although Greg loved working as a lawyer, he couldn't fight the urge to build something of his own, and eventually left his job to start a business."

The Brother Partnership

Greg partnered with his computer engineer brother. They "initially sold a much more hands-on service" before building the platform.

The IPO

In 2021, Thinkific did an IPO on the TSX raising $160 Million. The company reached a market cap of $1.36 billion - one of the rare Canadian tech unicorns.