Founder stories
Email newsletter and app for UK travelers finding cheap flight deals and error fares.
How Jack acquired customers
Tools used to build Jack's Flight Club
Jack turned his personal flight hacking hobby into the UK's leading cheap flight service.
I'm Jack Sheldon, a lifelong cheap flight hacker and sworn holiday guru for my friends. I officially sent out the first Jack's Flight Club newsletter in September 2016.
I'd been finding amazing flight deals for years - catching error fares, fuel dumps, and pricing mistakes that airlines occasionally make. Friends kept asking me to share, so I started a simple email list.
Jack's Flight Club helps users find cheap flight deals. We bring our members cheap flights to amazing destinations around the world, saving an average of £402 per ticket booked.
Within 12 months of launching, I was on the cusp of making my first million. The newsletter grew organically through word of mouth - when you send someone a £300 flight to Japan that normally costs £900, they tell their friends.
I co-founded the company with Phil Wintermantle. Together we've grown Jack's Flight Club to over 1 million members across the UK, Europe, and United States.
We've been featured in the Telegraph, the Independent, the Sunday Times, and many other global publications. This press coverage accelerated growth significantly.
Expert knowledge in a niche can become a valuable product
Press coverage accelerates growth - make your story newsworthy
Word of mouth works when you save people significant money
Regional focus can help you dominate before expanding globally
Inspired by Jack's journey? Generate a business idea in the Travel space using AI and real founder data.
Jack achieved 3 milestones on the path to $100K ARR
$10,000
$1,000,000
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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