Founder stories
$10K MRRin 3 years
3 milestones
From $5M in Sponsorships to Teaching Creators How to Land Deals
Founder
Justin Moore
Solo Founder•Non-technical•USA
Commitment
Full-timeExperience
ExperiencedProduct
Newsletter and training platform helping creators find and negotiate sponsorship deals.
Type
Info ProductIndustry
Content CreationModel
SubscriptionMarketing Strategy
How Justin acquired customers
Primary Channel
Twitter / X
Also Used
CommunitiesWord of Mouth
Tech Stack
Tools used to build Creator Wizard
ConvertKitTeachableSparkLoopNotion
The Full Story
TL;DR
Justin Moore made over $5M in sponsorships himself before building Creator Wizard to help other creators do the same.
Justin Moore's creator journey started in 2009 with a YouTube channel. After generating over $5M in sponsorships and running an influencer marketing agency for 7 years, he knew exactly why some creators consistently land dream partnerships while others get overlooked.
The Problem He Saw
Creators were leaving thousands on the table in sponsorship negotiations. They didn't know how to find, price, or close brand deals. Justin decided to teach what he'd learned.
Building the Newsletter
Creator Wizard started as a newsletter sharing weekly sponsorship opportunities. The list grew rapidly through word of mouth and SparkLoop referrals.
The Business Model
- Free newsletter: Sponsorship opportunities and tips
- Paid courses: Brand Deal Wizard training program
- Community: Creator Wizard membership
5x Growth in One Year
Justin 5x'd his newsletter subscribers in a year using a combination of referral programs, paid growth, and consistent valuable content.
- Started creating: 2009
- Newsletter subscribers: 44,000+
- Personal sponsorships earned: $5M+
- Model: Newsletter + courses + community
Key Takeaways
1
Personal experience in your field builds credibility for teaching
2
Referral programs can dramatically accelerate newsletter growth
3
Free valuable content builds trust before monetization
4
Teaching what you know is a viable business model
Originally published onSparkLoop Send & Grow Podcast
Inspired by Justin's journey? Generate a business idea in the Content Creation space using AI and real founder data.
Milestone Journey
Justin achieved 3 milestones on the path to $10K MRR
First Customer
1 year
January 2020
Avg: 3 months
+1 year to next milestone
$1K MRR
2 years
January 2021
Avg: 11 months
+1 year to next milestone
$10K MRR
3 years
January 2022
Avg: 1 year
3 years
Total journey time
3
Milestones achieved
Justin's Path to $10K MRRPremium
The journey, decisions, and context behind this milestone
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