"It all started with a sprinkler toy I built for my sons in 2009 — PVC pipe attached to a hose they could ride bikes through." Kenny Rueter's unlikely origin story.

The Sprinkler Pivot

"Every time we took it out, neighbors asked where they could get one. Over tacos one day, I suggested to my friend Travis Rosser that we call it 'Crazy Spray' and sell it online."

"We quickly realized that keeping inventory, manufacturing, assembling and shipping seemed too daunting. We decided to sell videos on how to build the toys."

The Real Problem

"But there was no easy way to sell information online. So instead of going into the toy business, we created an online platform to easily sell the knowledge in your head."

Long-Time Friends

In the summer of 2009, two long-time friends - Travis, a world-class designer, and Kenny, a versatile software architect - set out to create an all-in-one solution.

The Results

Kajabi has been on Inc. 5000's Fastest Growing software companies list for three straight years. Thousands of people have offered their knowledge online for the first time - collectively earning more than $500 million.

"We've seen college-aged kids out-earn their chosen career path before leaving school; stay-at-home moms launch seven-figure businesses that now employ spouses and kids; and retirees create new businesses from the back of their Harley Davidson motorcycles."