Founder stories
$100K ARRin 6 months
4 milestones
Dentist Becomes Copywriter, $142K Course Launch While Working 50-60 Hours/Week
Founder
Kieran Drew
Solo Founder•Non-technical•USA
Commitment
Side ProjectExperience
First-timeProduct
Course teaching copywriting and content creation.
Type
Info ProductIndustry
EducationModel
One-time PaymentMarketing Strategy
How Kieran acquired customers
Primary Channel
Twitter / X
Tech Stack
Tools used to build High Impact Writing
TwitterEmail marketingCourse platform
The Full Story
Kieran Drew was a dentist working 50-60 hours per week when he decided to build an online business.
Premium Pricing
He launched High Impact Writing at $297 - double the 'norm' in the creator space. First major launch: $142,000.
Iterate
For Launch 2, he remastered as High Impact Writing 2.0 with a price increase. 300 people purchased.
- First launch: $142,000
- Price: $297
- Current annual: ~$500K
Key Takeaways
1
Premium pricing ($297) works when you deliver premium results
2
Add bonus value (live webinars) to justify higher pricing
3
You can build a course business while working full-time (50-60 hrs/week)
4
Remaster and reprice based on improved content and testimonials
Originally published onKieran Drew Blog
Inspired by Kieran's journey? Generate a business idea in the Education space using AI and real founder data.
Milestone Journey
Kieran achieved 4 milestones on the path to $100K ARR
First Customer
$10
1 month
March 2022
69% faster
vs avg 3 months+1 month to next milestone
$1K MRR
$2,343
2 months
March 2022
82% faster
vs avg 11 months+2 months to next milestone
$10K MRR
$15,000
4 months
June 2022
81% faster
vs avg 1 year+2 months to next milestone
$100K ARR
$142,000
6 months
September 2022
85% faster
vs avg 3 years6 months
Total journey time
4
Milestones achieved
Kieran's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
Unlock Kieran's Full Journey
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