Founder stories
SaaS product for digital creators and entrepreneurs.
How Luca acquired customers
Tools used to build BlackTwist
Luca documented his solopreneur journey publicly on Twitter, reaching $1.5K MRR in his first year while working a day job.
Luca Restagno is a software engineer turned solopreneur, sharing his journey with a goal to make a living out of digital products.
His first year building BlackTwist taught him invaluable lessons about building in public and growing sustainably. He documented everything on Twitter under the handle "Solopreneur on the road to freedom."
His approach was to build products that solve real problems he encountered in his own work, then share the journey transparently with his audience.
Reaching $1.5K MRR in his first year wasn't glamorous, but it validated that he could build something people would pay for. He focused on sustainability over viral growth.
You don't need to quit your job to start - build on the side first
Document your journey publicly to build accountability
$1.5K MRR in year one is a solid foundation for year two
Solve problems you actually have - you'll understand the customer better
Inspired by Luca's journey? Generate a business idea in the Productivity space using AI and real founder data.
Luca achieved 2 milestones on the path to $1K MRR
$1,500
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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