Founder stories
AI voice generation platform that creates realistic, human-like voices for content creators, publishers, and enterprises.
How Mati acquired customers
Tools used to build ElevenLabs
Mati and Piotr, childhood friends from Poland, built ElevenLabs to fix robotic AI voices and reached 1M users in 5 months after beta launch.
Piotr and I first met as teenagers at Copernicus High School in Warsaw, Poland. We were both frustrated by the same thing - AI voices that sounded obviously robotic.
Growing up in Poland, we experienced terrible film dubbing where one person voiced every character in a monotone voice. We knew AI could do better.
After high school, our paths split. I studied mathematics at Imperial College London and worked at Palantir. Piotr went to Oxford and Cambridge, focusing on AI and machine learning.
Instead of using existing models, we conducted our own research to understand what makes human voices sound human. We built everything from scratch - capturing natural pauses, laughter, conversational fillers.
In January 2023, just 5 months after launching our beta, we had attracted over one million users. The market validated our vision immediately.
By late 2024, we had raised over $350M and were valued at over $1 billion. We're now working with publishers like HarperCollins to create audiobooks at scale.
Build your own research instead of relying on existing models
Solve a problem you personally experience deeply
Childhood friendships can become powerful co-founder relationships
Focus on what makes technology feel human, not just functional
Inspired by Mati's journey? Generate a business idea in the AI / ML space using AI and real founder data.
Mati achieved 3 milestones on the path to $100K ARR
$50,000
$1,000,000
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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