Founder stories
$1K MRRin 2 months
From free newsletter to $50K+ in course sales
Founder
Monica Lent
Solo Founder•Technical•USA
Commitment
Side ProjectExperience
First-timeProduct
Newsletter and community teaching developers how to grow their blogs.
Type
Info ProductIndustry
EducationModel
One-time PaymentMarketing Strategy
How Monica acquired customers
Primary Channel
Twitter / X
Also Used
SEO / ContentCommunities
Tech Stack
Tools used to build Blogging for Devs
ConvertKitCircleStripeGhost
The Full Story
I started Blogging for Devs as a free newsletter teaching developers how to grow their blogs. It evolved into a paid community and course.
Building the Newsletter
I started by sharing blogging tips on Twitter and collecting emails. The newsletter grew to thousands of subscribers through consistent value.
Monetization
After building trust with free content, I launched a paid community at $99/year. The first launch made $15K. Later, I added a course.
The Strategy
Developer marketing is unique. I focused on practical, technical content that developers actually wanted to read.
- $1K MRR: ~2 months
- First launch: $15K
- Total revenue: $50K+ within first year
Key Takeaways
1
Start with free, monetize later
2
Newsletters are underrated for building audience
3
Niche down - "blogging for devs" not just "blogging"
4
Consistency beats perfection
Originally published onBlogging for Devs
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Monica's Path to $1K MRRPremium
The journey, decisions, and context behind this milestone
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