After selling his previous company Heyo, Nathan Latka started a podcast interviewing SaaS founders and entrepreneurs. After thousands of interviews, he compiled an Excel file of data directly from founders.

The Data Goldmine

Nathan had something no one else had: real revenue numbers, growth metrics, and strategies straight from the founders themselves. This data sat in spreadsheets.

The Product

He turned this spreadsheet MVP into Getlatka, a database of SaaS company data. The product gave investors, founders, and researchers access to verified SaaS metrics.

The Growth

Within 100 days, the business reached $20,000 per month in revenue. The key was "founder market fit" - getting Nathan front-and-center through books, magazines, and even billboards.

The Scale

Getlatka grew to $150K MRR without a team, becoming one of the largest databases of SaaS founder data in the world.

• Time to $20K/month: 100 days
• Revenue: $150K MRR
• Team size: Solo
• Data source: Podcast interviews