I am the target customer. In fact, that's how we got to where we are today. I used to be a creative director at an agency, and I was constantly frustrated waiting on developers for every new campaign.

The Pain I Lived

If we wanted to send targeted traffic to a landing page, we'd get better conversion rates. Everyone knew this. But actually getting those pages built? That was a nightmare of developer bottlenecks.

Validating with Facebook Ads

Before building anything, I took out Facebook ads to see if others felt the same pain. The response was overwhelming. I'd found a real problem.

Six Co-Founders, No Sales Team

I convinced five co-founders to join me. We built Unbounce to be as easy as PowerPoint. Drag and drop, no coding required. And we grew entirely through content marketing and word of mouth.

Largely Bootstrapped

We've remained largely bootstrapped, only taking strategic money when it made sense. The business hit $100K MRR and kept growing to a team of 175 people.

• Founded: 2009
• Reached $100K MRR: ~3 years
• Team size: 175
• Sales team: None
• Primary channel: Content marketing