Founder stories
$10K MRRin 2 years
3 milestones
Private Equity Analyst Builds 800K Newsletter During COVID, $70K/Month
Founder
Sahil Bloom
Solo Founder•Non-technical•USA
Commitment
Full-timeExperience
ExperiencedProduct
Newsletter on frameworks, mental models, and self-improvement.
Type
Info ProductIndustry
Content CreationModel
One-time PaymentMarketing Strategy
How Sahil acquired customers
Primary Channel
Twitter / X
Tech Stack
Tools used to build The Curiosity Chronicle
SubstackTwitterPaperboy Studios
The Full Story
Sahil Bloom was working at a private equity firm when March 2020 hit. Instead of 70+ hour weeks, he was suddenly at home.
COVID Opportunity
He had been sending monthly emails to friends. He decided to scale it up as The Curiosity Chronicle.
Growth
The newsletter now has 800,000+ subscribers. It drives $70K/month revenue through sponsorships.
- Subscribers: 800K+
- Monthly revenue: $70K+
- 2023 total revenue: $10M
Key Takeaways
1
COVID created opportunity to invest time in content creation
2
Focus on writing quality while outsourcing growth operations
3
Build relationships with sponsors early
4
4x weekly publishing builds strong audience engagement
Originally published onEntrepreneur
Inspired by Sahil's journey? Generate a business idea in the Content Creation space using AI and real founder data.
Milestone Journey
Sahil achieved 3 milestones on the path to $10K MRR
First Customer
$500
2 months
May 2020
38% faster
vs avg 3 months+4 months to next milestone
$1K MRR
$1,000
6 months
September 2020
46% faster
vs avg 11 months+1 year to next milestone
$10K MRR
$70,000
2 years
March 2022
Avg: 1 year
2 years
Total journey time
3
Milestones achieved
Sahil's Path to $10K MRRPremium
The journey, decisions, and context behind this milestone
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