Founder stories
$100K ARRin 2 years
4 milestones
Digital Marketer Launches Blog, Hits $100K/Month in 2 Years
Founder
Adam Enfroy
Solo Founder•Non-technical•USA
Commitment
Side ProjectExperience
First-timeProduct
Blog teaching blogging and affiliate marketing.
Type
OtherIndustry
Content CreationModel
SubscriptionMarketing Strategy
How Adam acquired customers
Primary Channel
SEO / Content
Tech Stack
Tools used to build AdamEnfroy.com
WordPressAhrefsLink building toolsContent writers
The Full Story
Adam launched AdamEnfroy.com in January 2019 as a side project while working full-time as a Digital Marketing Director.
Aggressive Growth
He started with zero content, zero links, zero subscribers. He published 80+ articles and 80+ guest posts in 2019.
Scale
By March 2021, his blog brought in $101,814 with 83.6% profit margin. He now earns over $4.5M annually.
- Time to $100K/month: 2 years
- Profit margin: 83.6%
- Current annual: $4.5M+
Key Takeaways
1
Aggressive link building (80+ guest posts) accelerates growth dramatically
2
Consistent publishing (80+ articles year one) builds momentum
3
At 8-9 months, reinvest profits to outsource and scale
4
SEO + affiliate can reach $100K/month within 2 years
Originally published onAdam Enfroy
Inspired by Adam's journey? Generate a business idea in the Content Creation space using AI and real founder data.
Milestone Journey
Adam achieved 4 milestones on the path to $100K ARR
First Customer
2 months
March 2019
38% faster
vs avg 3 months+4 months to next milestone
$1K MRR
$1,000
6 months
July 2019
46% faster
vs avg 11 months+6 months to next milestone
$10K MRR
$10,000
1 year
January 2020
43% faster
vs avg 1 year+1 year to next milestone
$100K ARR
$101,814
2 years
March 2021
38% faster
vs avg 3 years2 years
Total journey time
4
Milestones achieved
Adam's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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