Founder stories
$10K MRRin 8 months
3 milestones
From Failed Launch to $10K MRR and 6-Figure Exit
Founder
Alex Belogubov
Co-Founders•Technical•USA
Commitment
Full-timeExperience
ExperiencedProduct
AI-powered Twitter reply automation.
Type
SaaSIndustry
AI / MLModel
SubscriptionMarketing Strategy
How Alex acquired customers
Primary Channel
Product Hunt
Tech Stack
Tools used to build ReplyGuy
Twitter APIChrome ExtensionStripe
The Full Story
Alex initially launched Replyze in October 2023 on Product Hunt, but it was unsuccessful. Ready to sell for $20-25K, he received an interesting offer.
The Partnership
A potential buyer suggested teaming up instead, investing $10K in marketing. They rebranded to ReplyGuy with a premium domain.
The Relaunch
In January 2024, they relaunched on Product Hunt, getting about 30 new paid customers in 4 days. By June 2024, they reached $10K MRR.
- First launch: Failed
- Relaunch: 30 customers in 4 days
- Time to $10K MRR: 8 months
- Exit: 6 figures
Key Takeaways
1
A failed launch doesn't mean a failed product - sometimes it needs rebranding
2
Partnership can unlock growth when you lack specific skills
3
Premium domains and professional branding can significantly impact conversions
4
A successful Product Hunt relaunch can change everything
Originally published onIndie Hackers
Inspired by Alex's journey? Generate a business idea in the AI / ML space using AI and real founder data.
Milestone Journey
Alex achieved 3 milestones on the path to $10K MRR
First Customer
7 days
October 2023
93% faster
vs avg 3 months+1 month to next milestone
$1K MRR
$1,000
2 months
November 2023
82% faster
vs avg 11 months+6 months to next milestone
$10K MRR
$10,000
8 months
June 2024
62% faster
vs avg 1 year8 months
Total journey time
3
Milestones achieved
Alex's Path to $10K MRRPremium
The journey, decisions, and context behind this milestone
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