Founder stories
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How Alexander acquired customers
Tools used to build Unicorn Platform
I've created 20+ products over the years. Unicorn Platform was the one that really got off the ground. I don't have any KPI or growth goals. I'm not chasing "hockey-stick" growth. I just love my product and want to continue improving it.
As a serial indie hacker, I needed landing pages for every project. Existing tools were either too complex (Webflow) or too limited (basic templates). I wanted something in the middle - beautiful defaults with just enough customization.
It took about 3 years to reach $10K MRR. That might sound slow compared to viral success stories, but linear growth is totally fine. I'm profitable, I enjoy my work, and I have no boss.
I launch every major update on Product Hunt. Each launch brings new users, and some of them convert to paid. It's become a reliable growth channel that costs nothing but time.
I handle everything - development, support, marketing. It's possible because I've automated what I can and I accept that I can't do everything perfectly. Good enough beats perfect when you're a team of one.
Linear growth is fine - not every business needs to be a rocket ship
Build tools you need yourself
Product Hunt can be a repeatable growth channel
Solo businesses are sustainable if you accept imperfection
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Alexander achieved 3 milestones on the path to $10K MRR
$1,000
$10,000
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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