Founder stories
$100K ARRin 2 years
4 milestones
Solo Dad Builds $42K/Month Chrome Extension with $1/Day Pricing
Founder
Jordan O'Connor
Solo Founder•Technical•USA
Commitment
Side ProjectExperience
First-timeProduct
Chrome extension automating Poshmark sharing.
Type
Chrome ExtensionIndustry
E-commerceModel
FreemiumMarketing Strategy
How Jordan acquired customers
Primary Channel
SEO / Content
Tech Stack
Tools used to build Closet Tools
JavaScriptChrome Extension APIStripe
The Full Story
I'm the self-proclaimed 'winner of Indie Hackers' - if you filter for solo founders with verified Stripe revenue, I come up at the top.
Simple Value Prop
Poshmark incentivizes engagement on its platform, so sellers must share their products frequently. Closet Tools automates this tedious process.
$1/Day Pricing
Ever since launch, it's been priced at a dollar a day - a massive value proposition at a minimal price point.
- MRR: $42K
- Pricing: $1/day
- Built while raising kids + job
Key Takeaways
1
Find a market with a painful, repetitive problem to solve
2
Simple pricing ($1/day) can be incredibly effective
3
You can build a massive business while working a job and raising a family
4
Focus on one product and do it extremely well
Originally published onJordan O'Connor Blog
Inspired by Jordan's journey? Generate a business idea in the E-commerce space using AI and real founder data.
Milestone Journey
Jordan achieved 4 milestones on the path to $100K ARR
First Customer
$1
1 month
March 2018
69% faster
vs avg 3 months+5 months to next milestone
$1K MRR
$1,000
6 months
August 2018
46% faster
vs avg 11 months+12 months to next milestone
$10K MRR
$10,000
1 year
August 2019
16% faster
vs avg 1 year+6 months to next milestone
$100K ARR
$456,000
2 years
February 2020
38% faster
vs avg 3 years2 years
Total journey time
4
Milestones achieved
Jordan's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
Unlock Jordan's Full Journey
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