Founder stories
Fiberglass swimming pool installation and education.
How Marcus acquired customers
Tools used to build River Pools
One single article answering "how much does a fiberglass pool cost?" generated $2.5M in sales. This became the "They Ask, You Answer" philosophy.
Customers always asked about pricing but nobody in our industry would answer. We decided to be transparent.
One article about pool costs generated $2.5M in sales. Answering questions openly builds massive trust.
This became a philosophy: answer every customer question transparently. The Big 5 topics drive most searches.
Answer every customer question transparently
Big 5 topics drive most searches
Pricing transparency builds trust
Content can directly drive millions in sales
Inspired by Marcus's journey? Generate a business idea in the Marketing space using AI and real founder data.
Marcus achieved 4 milestones on the path to $100K ARR
$1,000
$10,000
$2,500,000
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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