We acquired Betterpic when it was doing $1,500/month. Through multi-channel paid advertising, we scaled it to $274K/month.

The Acquisition

Buying an existing product with traction accelerates everything. We didn't need to find PMF - it was already proven.

Paid Ads Scaling

We invested heavily in Facebook, Google, and TikTok ads. Multi-channel approach protected us from platform changes.

AI Market Timing

The AI headshot market exploded. We rode the wave with a proven product and scaled marketing.

• Acquired at: $1,500/month
• Scaled to: $274K/month
• Headshots generated: 11M+
• Time to scale: ~7 months