Founder stories
Founder stories
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204 stories found
Danny Postma
Danny Postma: From 7-Figure Headlime Exit to Building HeadshotPro
After selling his AI writing tool Headlime for 7 figures in 8 months, Danny Postma built HeadshotPro - now serving 196,000+ customers.
$100K ARR in 1 year·Solo
SaaSAI / ML🇳🇱 NL
Guillaume Moubeche
Guillaume Moubeche Bootstrapped Lemlist from $0 to $250K ARR in 365 Days
Guillaume and two technical co-founders built Lemlist, reaching $250K ARR in one year with $0 in funding through Product Hunt and AppSumo.
$100K ARR in 1 year·Team
SaaSMarketing🇫🇷 FR
AJ
AJ Built Carrd to $1M+ ARR as a Solo Side Project
AJ built Carrd as a weekend side project to test if people wanted one-page websites. Now it powers 3.3M+ sites with 2.2M+ users.
$100K ARR in 4 years·Solo
SaaSDesign🇺🇸 US
Uku Taht & Marko Saric
Plausible Analytics: From $400 MRR to $500K ARR as Open Source
Uku and Marko built an open source, privacy-first alternative to Google Analytics. One blog post changed their trajectory.
$100K ARR in 2 years·Team
SaaSDeveloper Tools🇪🇪 EE
Ania Wysocka
How I Built a 2M+ User Anxiety App With Zero Employees
Ania started having panic attacks in her final year of university. She built the app she wished existed.
$100K ARR in 5 years·Solo
Mobile AppHealth & Wellness🇨🇦 CA
Joseph Mambwe
How I Bootstrapped a $2.5M/Year Fitness App With Zero Employees
Joseph taught himself to code while at Cambridge and built a fitness app empire with just contractors.
$100K ARR in 3 years·Solo
Mobile AppHealth & Wellness🇬🇧 GB
Guillem Ros & Desmond McNamee
Hevy: 10M+ Downloads With Just $15K in Ad Spend
Guillem and Desmond built a Strava for weightlifting that grew almost entirely through word of mouth.
$100K ARR in 4 years·Team
Mobile AppHealth & Wellness🌍 Remote
Scott Keyes
From $130 Flight to $320K/Month: The Going Story
Scott found a $130 round-trip to Milan and turned his flight-finding hobby into a 2M+ subscriber business.
$100K ARR in 5 years·Solo
SaaSTravel🇺🇸 US
Jack Sheldon
Jack's Flight Club: From Hobby to 1M+ Members
Jack turned his personal flight hacking hobby into the UK's leading cheap flight service.
$100K ARR in 2 years·Team
SaaSTravel🇬🇧 GB
ML
Mike Lee
MyFitnessPal: From Personal Diet Tracker to $475M Acquisition
Mike Lee built a calorie counter to lose weight for his wedding, then bootstrapped it to 80M+ users.
$100K ARR in 7 years·Team
Mobile AppHealth & Wellness🇺🇸 US
Steve Kamb
Nerd Fitness: Building a 7-Figure Business for Fitness Misfits
Steve Kamb turned his nerdy approach to fitness into a 7-figure business with 300K+ email subscribers.
$10K MRR in 2 years·Solo
Info ProductHealth & Wellness🇺🇸 US
AD
Aaron Davidson
Cronometer: A Nerdy Side Project That Became the Most Accurate Nutrition Tracker
Aaron Davidson built Cronometer as a personal tool for CRON dieting, now used by millions for precise nutrition tracking.
$10K MRR in 12 years·Solo
Mobile AppHealth & Wellness🇨🇦 CA
BT
Bernie Tschirren & Michael Cameron
Rome2Rio: From Side Project to $40M Exit by Solving "How Do I Get There?"
Two ex-Microsoft engineers built the definitive travel search for getting from A to B anywhere in the world.
$10K MRR in 4 years·Team
SaaSTravel🇦🇺 AU
MR
Mikael Robertsson
Flightradar24: How Two Aviation Geeks Built the World's Flight Tracker
A hobby project tracking aircraft in Sweden became the #1 flight tracking app in 130+ countries.
$10K MRR in 8 years·Team
Mobile AppTravel🇸🇪 SE
EM
Erikas Malisauskas
Kaching Bundle Quantity Breaks
Building a $4.5M/Year Shopify App Portfolio with $0 Marketing
Erikas Malisauskas quit freelancing and built 5 Shopify apps generating $4.5M annually without any paid marketing.
$100K ARR in 3 years·Solo
SaaSE-commerce🇱🇹 LT
Marc Chapon
Dropshipping Store (Pets Niche)
From Restaurant Manager to $200K in 3 Months with Dropshipping
Marc Chapon quit restaurant management and built a pet store doing $200K in 3 months by dropshipping US/EU products.
$10K MRR in 3 months·Solo
OtherE-commerce🇺🇸 US
Paul Yacoubian & Chris Lu
Copy.ai: Building in Public from $0 to $157K MRR in 10 Months
Paul Yacoubian launched Copy.ai on Twitter and grew to $157K MRR in 10 months by building in public and leveraging GPT-3.
$100K ARR in 10 months·Team
SaaSAI / ML🇺🇸 US
Mati Staniszewski & Piotr Dąbkowski
ElevenLabs: From Polish High School Friends to $1B+ AI Voice Platform
Mati and Piotr, childhood friends from Poland, built ElevenLabs to fix robotic AI voices and reached 1M users in 5 months after beta launch.
$100K ARR in 9 months·Team
SaaSAI / ML🇺🇸 US
Joshua Xu & Wayne Liang
HeyGen: From Snapchat Engineer to 40K Enterprise Customers with AI Video
Joshua Xu left Snapchat to build HeyGen, growing to 40K+ enterprise customers and $35M+ revenue with AI-generated video avatars.
$100K ARR in 3 years·Team
SaaSAI / ML🇺🇸 US
David Holz
Midjourney: The Bootstrapped AI Art Revolution That Said No to Apple Twice
David Holz bootstrapped Midjourney to profitability within months, building a billion-dollar AI art platform on Discord without VC funding.
$100K ARR in 2 months·Solo
SaaSAI / ML🇺🇸 US
Dave Rogenmoser, Chris Hull & JP Morgan
Jasper: From 0 to 100K Customers in Under 2 Years, Unicorn in 18 Months
Dave Rogenmoser launched Conversion.ai and grew to 100K paying customers in under 2 years, reaching unicorn status in 18 months.
$100K ARR in 2 months·Team
SaaSAI / ML🇺🇸 US
Cristóbal Valenzuela
Runway: From NYU Research Project to Hollywood's AI Video Tool
Cristóbal Valenzuela started Runway as a NYU research project and grew it into the AI platform behind Oscar-winning films like "Everything Everywhere All at Once."
$100K ARR in 4 years·Team
SaaSAI / ML🇺🇸 US
Rand Fishkin & Casey Henry
SparkToro: How the Moz Founder Built a Calmer Company After VC Burnout
After building Moz to $30M ARR then stepping down, Rand Fishkin bootstrapped SparkToro to 1,000+ paying customers with a radically different approach.
$100K ARR in 2 years·Team
SaaSMarketing🇺🇸 US
Rick Perreault
Unbounce: From Agency Frustration to $100K MRR Without a Sales Team
Rick Perreault solved his own pain as a creative director - waiting on developers for landing pages - and built Unbounce to $100K+ MRR without a sales team.
$100K ARR in 3 years·Team
SaaSMarketing🇨🇦 CA
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A note on these stories: The founders featured here represent those who publicly shared their success. Not every startup succeeds, and timelines vary widely. These stories are meant to inspire and educate, not to set expectations.
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