Founder stories
Founder stories
Browse Stories
238 stories found
Ben Thompson
Growth Engineer Launches Tech Analysis Newsletter, Builds $3M Business
Ben Thompson founded Stratechery in March 2013 from Taipei while working at Automattic. Accidental Format He introduced paid daily updates in 20...
$1K MRR in 2 years·Solo
Info ProductContent Creation🇺🇸 US
David Perell
Writer Launches Online Writing Course, $200K+ from First Two Cohorts
David Perell launched Write of Passage in April 2019 with ~150 students at $600. He ran it with Tiago Forte. Instant Success Even the first coho...
$100K ARR in 3 months·Team
Info ProductEducation🇺🇸 US
Bhanu Teja
24-Year-Old From India Reaches $10K MRR in 1 Month with AI Chatbot
I had around 10,000 Twitter followers and frequently mentioned I would be launching a new AI product soon. I didn't have high expectations. Multi-P...
$10K MRR in 1 month·Solo
SaaSAI / ML🇺🇸 US
Jordan O'Connor
Solo Dad Builds $42K/Month Chrome Extension with $1/Day Pricing
I'm the self-proclaimed 'winner of Indie Hackers' - if you filter for solo founders with verified Stripe revenue, I come up at the top. Simple Valu...
$100K ARR in 2 years·Solo
Chrome ExtensionE-commerce🇺🇸 US
Ajay Goel
24-year SaaS veteran builds $8.6M ARR Gmail tool with $10K investment
After 24 years in SaaS, I built GMass to $8.6M ARR with just $10K initial investment and 11 employees. Bootstrap Forever I've been bootstrapping...
$100K ARR in 7 years·Solo
Chrome ExtensionProductivity🇺🇸 US
LW
Leo Widrich
Wrote 350 guest posts in 9 months to reach 100K users
I wrote 350 guest posts in 9 months - that's 2-3 articles daily. Content drove 70%+ of Buffer's signups and we hit 100K users in 10 months. The Gue...
$10K MRR in 10 months·Team
SaaSMarketing🇦🇹 AT
Cory Zue
How I built a $10K+ MRR boilerplate business as a side project
SaaS Pegasus started as a side project while I had a full-time job. It's a Django boilerplate that saves developers weeks of setup time. The Origin...
$10K MRR in 2 years·Solo
Info ProductDeveloper Tools🇿🇦 ZA
Uku Täht
Built a privacy-first analytics tool to $3.1M ARR with 8 people
Plausible grew to $3.1M ARR as a privacy-first alternative to Google Analytics. The privacy focus isn't a gimmick - it's our core value. The Slow S...
$100K ARR in 3 years·Team
SaaSDeveloper Tools🇺🇸 US
Rand Fishkin
Mom and son startup built Whiteboard Friday into multi-million ARR
Moz started as a mom and son startup. Whiteboard Friday was our worst performing content for 2-3 years, then became our 1 growth driver. The White...
$100K ARR in 8 years·Team
SaaSMarketing🇺🇸 US
AJ Ladwal
How I built Carrd to $1M+ ARR as a solo founder
Carrd started as a side project in 2016. I wanted to create the simplest possible way to build one-page websites. The Concept After years of bui...
$10K MRR in 1 year·Solo
SaaSDeveloper Tools🇺🇸 US
Marcus Sheridan
$2.5M in sales from single article answering "how much does a pool cost"
One single article answering "how much does a fiberglass pool cost?" generated $2.5M in sales. This became the "They Ask, You Answer" philosophy. T...
$100K ARR in 2 years·Team
Agency / ServiceMarketing🇺🇸 US
Tyler Tringas
How I built a $20K MRR micro-SaaS while traveling
I built Storemapper while traveling as a digital nomad. It started as a simple store locator widget and grew into a stable micro-SaaS business. The...
$1K MRR in 6 months·Solo
SaaSE-commerce🇺🇸 US
Samy Dindane
Built MVP in 3 days, grew to $23K MRR in 2 years
Hypefury started as a weekend project. I built the MVP in 3 days after spotting a gap in Twitter tools. Two years later, we hit $23K MRR and kept grow...
$10K MRR in 2 years·Team
SaaSMarketing🇺🇸 US
Eran Galperin
After failed VC startup, bootstrapped gym software to $3M ARR and 8-figure exit
After a failed VC-backed startup, I bootstrapped Gymdesk while working a day job. 4 years to $12K MRR, then accelerated to $3M ARR. Learning from F...
$100K ARR in 5 years·Solo
SaaSHealth & Wellness🇺🇸 US
Lenny Rachitsky
Ex-Airbnb PM Launches Newsletter, $360K ARR in Year One
Lenny Rachitsky launched his newsletter about a year before going paid. When he introduced paid subscriptions, he had 15,000 free subscribers. Pric...
$100K ARR in 2 years·Solo
Info ProductContent Creation🇺🇸 US
Anne-Laure Le Cunff
Neuroscientist Launches Mindful Productivity Community, $100K ARR in 22 Months
Anne-Laure Le Cunff sent her first Maker Mind newsletter in July 2019. Ness Labs started as free content and community. Pivot to Paid In the fir...
$100K ARR in 1 year·Solo
Info ProductContent Creation🇺🇸 US
Dustin W. Stout
From Zero to $20K MRR in 163 Days with All-in-One AI Tool
After following the BuildInPublic journey of many indie makers, I decided this was the approach I was going to take. Slow and Steady I didn't w...
$10K MRR in 5 months·Solo
SaaSAI / ML🇺🇸 US
Nick Francis
Long ball growth strategy: CAC under $100 vs competitors at $5,000+
Help Scout's "long ball" growth strategy kept CAC under $100 while competitors spent $5,000+ per customer. 10,000+ customers with only $12M raised....
$10K MRR in 2 years·Team
SaaSMarketing🇺🇸 US
Monica Lent
From free newsletter to $50K+ in course sales
I started Blogging for Devs as a free newsletter teaching developers how to grow their blogs. It evolved into a paid community and course. Building...
$1K MRR in 2 months·Solo
Info ProductEducation🇺🇸 US
Kieran Drew
Dentist Becomes Copywriter, $142K Course Launch While Working 50-60 Hours/Week
Kieran Drew was a dentist working 50-60 hours per week when he decided to build an online business. Premium Pricing He launched High Impact Writ...
$100K ARR in 6 months·Solo
Info ProductEducation🇺🇸 US
Julia McCoy
19-Year-Old College Dropout Builds Content Agency from $75 to $4M
At 19, Julia McCoy was in college pursuing a degree she didn't want. She taught herself to write by writing hundreds of cheap articles. Finding the...
First Customer in 3 months·Solo
Agency / ServiceMarketing🇺🇸 US
Guilherme Rizzo
21-Year-Old Self-Taught Brazilian Developer Makes $100K with CSS Extension
I'm from Brazil and built CSS Scan because I always wanted to know what border-radius, box-shadow, or font-family an element I see has. Fast Progre...
$100K ARR in 1 year·Solo
Chrome ExtensionDeveloper Tools🇺🇸 US
Justin Jackson
From $33 to $30K MRR in 1 year - achieved 5-year goal in 12 months
Transistor went from our first $33 customer to $30K MRR in just one year. We achieved what we thought would take 5 years. Product Hunt Success W...
$10K MRR in 1 year·Team
SaaSContent Creation🇺🇸 US
Rick Blyth
Built extension in a weekend, sold for 6 figures in 5 hours
I built my first Chrome extension in a weekend. After growing it alongside other micro-SaaS products, I sold it at full asking price in 5 hours. Th...
$10K MRR in 1 year·Solo
Chrome ExtensionE-commerce🇺🇸 US
Browse by Industry
Explore founder stories in your niche
A note on these stories: The founders featured here represent those who publicly shared their success. Not every startup succeeds, and timelines vary widely. These stories are meant to inspire and educate, not to set expectations.
Never miss a new founder story
We add 5+ new stories every week. Get them delivered to your inbox along with insights on what's working for founders right now.