Founder stories
Founder stories
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238 stories found
Ben Chestnut & Dan Kurzius
Mailchimp: The $12 Billion Bootstrapped Exit That Changed Email Marketing
Ben Chestnut bootstrapped Mailchimp for 20 years without VC funding, then sold to Intuit for $12 billion - the largest bootstrapped acquisition ever.
$100K ARR in 8 years·Team
SaaSMarketing🇺🇸 US
GW
Gareth Williams, Barry Smith & Bonamy Grimes
Skyscanner: From Ski Trip Frustration to £1.4 Billion Exit
Three friends frustrated by expensive ski flights built Skyscanner on the side, bootstrapped it to £1,000/day, then sold for £1.4 billion.
$100K ARR in 5 years·Team
SaaSTravel🇬🇧 GB
Paul Yacoubian & Chris Lu
Copy.ai: Building in Public from $0 to $157K MRR in 10 Months
Paul Yacoubian launched Copy.ai on Twitter and grew to $157K MRR in 10 months by building in public and leveraging GPT-3.
$100K ARR in 10 months·Team
SaaSAI / ML🇺🇸 US
Mati Staniszewski & Piotr Dąbkowski
ElevenLabs: From Polish High School Friends to $1B+ AI Voice Platform
Mati and Piotr, childhood friends from Poland, built ElevenLabs to fix robotic AI voices and reached 1M users in 5 months after beta launch.
$100K ARR in 9 months·Team
SaaSAI / ML🇺🇸 US
Joshua Xu & Wayne Liang
HeyGen: From Snapchat Engineer to 40K Enterprise Customers with AI Video
Joshua Xu left Snapchat to build HeyGen, growing to 40K+ enterprise customers and $35M+ revenue with AI-generated video avatars.
$100K ARR in 3 years·Team
SaaSAI / ML🇺🇸 US
David Holz
Midjourney: The Bootstrapped AI Art Revolution That Said No to Apple Twice
David Holz bootstrapped Midjourney to profitability within months, building a billion-dollar AI art platform on Discord without VC funding.
$100K ARR in 2 months·Solo
SaaSAI / ML🇺🇸 US
Dave Rogenmoser, Chris Hull & JP Morgan
Jasper: From 0 to 100K Customers in Under 2 Years, Unicorn in 18 Months
Dave Rogenmoser launched Conversion.ai and grew to 100K paying customers in under 2 years, reaching unicorn status in 18 months.
$100K ARR in 2 months·Team
SaaSAI / ML🇺🇸 US
Cristóbal Valenzuela
Runway: From NYU Research Project to Hollywood's AI Video Tool
Cristóbal Valenzuela started Runway as a NYU research project and grew it into the AI platform behind Oscar-winning films like "Everything Everywhere All at Once."
$100K ARR in 4 years·Team
SaaSAI / ML🇺🇸 US
Rand Fishkin & Casey Henry
SparkToro: How the Moz Founder Built a Calmer Company After VC Burnout
After building Moz to $30M ARR then stepping down, Rand Fishkin bootstrapped SparkToro to 1,000+ paying customers with a radically different approach.
$100K ARR in 2 years·Team
SaaSMarketing🇺🇸 US
Rick Perreault
Unbounce: From Agency Frustration to $100K MRR Without a Sales Team
Rick Perreault solved his own pain as a creative director - waiting on developers for landing pages - and built Unbounce to $100K+ MRR without a sales team.
$100K ARR in 3 years·Team
SaaSMarketing🇨🇦 CA
Colin Nederkoorn
Customer.io: From 5 Customers at $10/Month to $70M ARR Over a Decade
Colin Nederkoorn started Customer.io with 5 customers paying $10/month and grew it to $70M ARR over 10 years through patient, methodical growth.
$100K ARR in 2 years·Team
SaaSMarketing🇺🇸 US
Jimmy Daly
Superpath: The $500K Content Marketing Community That Costs $500/Month to Run
Jimmy Daly built Superpath into a $500K business with just $500/month in operating costs using no-code tools and community-led growth.
$100K ARR in 2 years·Solo
OtherMarketing🇺🇸 US
Patrick Woods
Orbit: Creating the Community Growth Category and Raising $22M
Patrick Woods created the Orbit Model for developer relations, then built Orbit to help teams manage communities - raising $22M in the process.
$100K ARR in 2 years·Team
SaaSMarketing🇺🇸 US
David Cramer & Chris Jennings
Sentry: From Open Source Side Project to $3B Error Monitoring Platform
David Cramer started Sentry as django-db-log in 2008. Five years of open source work led to product-market fit from day one when they launched the cloud service.
$100K ARR in 3 years·Team
SaaSDeveloper Tools🇺🇸 US
Karri Saarinen, Jori Lallo & Tuomas Artman
Linear: Building the Issue Tracker Developers Actually Love Using
Three friends from Airbnb, Uber, and Coinbase spent a year validating their idea before quitting their jobs to build Linear - now valued at $1.25B.
$100K ARR in 1 year·Team
SaaSDeveloper Tools🇺🇸 US
Jake Cooper
Railway: Making Cloud Deployment Simple After Getting Laid Off from Uber
After Uber sold Jump to Lime and laid off his team, Jake Cooper built Railway to solve the infrastructure headaches he kept running into with every project.
$100K ARR in 2 years·Solo
SaaSDeveloper Tools🇺🇸 US
David Hsu
Retool: Pivoting from Fintech to $3.2B Internal Tools Platform
With 60 days of runway left, David Hsu pivoted from a UK Venmo competitor to Retool - and had a $1.5M pilot signed by Y Combinator Demo Day.
$100K ARR in 1 year·Team
SaaSDeveloper Tools🇺🇸 US
Kayla Itsines & Tobi Pearce
From Training Women in Parents Backyard to a $400M Fitness Empire
Kayla Itsines started at 18 training women in her parents backyard in Adelaide, created a PDF workout guide that went viral on Instagram, and sold her Sweat app for $400M.
$100K ARR in 3 years·Team
Mobile AppHealth & Wellness🇦🇺 AU
Cassey Ho
How a Farewell YouTube Video for 40 Students Became a Multi-Million Dollar Fitness Empire
Cassey Ho posted one Pilates video for her 40 students before moving cross-country. It accidentally became the #1 female fitness channel on YouTube with 500M+ views.
$100K ARR in 6 years·Solo
OtherHealth & Wellness🇺🇸 US
Peter Xu & Harry Yu
Twin Brothers Built the Top Trip Planner App After Working at Stripe and Google
Peter and Harry Yu, twin brothers from Yale, built Wanderlog into the top-ranked trip planning app after previous bootstrapped travel ventures and stints at Stripe and Google.
$10K MRR in 2 years·Team
Mobile AppTravel🇺🇸 US
Cody Arsenault
From 5 Failed Stores to $1 Million in Dropshipping Revenue in One Year
After failing multiple dropshipping stores, Cody Arsenault finally cracked the code: proper branding, niche focus, and relentless ad testing led to $1M in his first successful year.
$100K ARR in 1 year·Solo
OtherE-commerce🇨🇦 CA
KS
Kirk Simpson
From Near Bankruptcy to $400M Exit: Building Wave Accounting
Kirk Simpson built Wave from a free accounting tool to a $400M acquisition by H&R Block, surviving being 10 days from bankruptcy along the way.
$100K ARR in 3 years·Team
SaaSFinance🇨🇦 CA
Waseem Daher, Jeff Arnold & Jessica McKellar
Three-Time Founders Built the Best Bookkeeping Service After Oracle Called Out Their Internal Tool
After two successful exits to Oracle and Dropbox, these MIT friends built Pilot into the largest startup-focused bookkeeping firm by doing all the bookkeeping themselves first.
$100K ARR in 1 year·Team
SaaSFinance🇺🇸 US
Henrique Dubugras & Pedro Franceschi
From YC VR Pivot to Billion-Dollar Fintech: The Brex Story
These 22-year-old Brazilian founders pivoted from VR in Y Combinator to build Brex, solving their own pain of not getting a corporate credit card despite having funding.
$100K ARR in 6 months·Team
SaaSFinance🇺🇸 US
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A note on these stories: The founders featured here represent those who publicly shared their success. Not every startup succeeds, and timelines vary widely. These stories are meant to inspire and educate, not to set expectations.
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